Miro
7.1Innovation Workspace where retros happen on the same canvas as discovery and planning
Miro is the dominant online whiteboard, now repositioned as an AI-powered Innovation Workspace. It pairs an infinite canvas with a 7,000+ template library (300+ retro formats among them), AI clustering by sentiment/keyword/author, Engage live polls and word clouds, real-time + async collaboration, and a 250+ app marketplace including Jira, Azure DevOps, Asana, Linear, Confluence, Slack and Microsoft Teams. Flows and Sidekicks ship as AI Workflows, a paid Enterprise product.
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Mural
6.6Visual collaboration whiteboard with a mature facilitation toolkit and AI-assisted sessions
Mural is a long-established visual collaboration platform — an infinite canvas with sticky notes, anonymous voting, timers, Private Mode, hundreds of workshop templates (eight of them retro-specific), AI clustering, summary and emotional-tone classification, and a Facilitation Superpowers toolkit (Outline, Timer, Voting, Private Mode) refined for over a decade. Best-in-class enterprise posture: SSO, SCIM, SOC 2 Type 2, ISO 27001, GDPR and NA/EU/APAC data residency.
Full review →Summary
Miro scores 7.1 overall and is best for large product, design and engineering orgs that already run discovery, planning and retros on one canvas and want AI clustering plus deep Jira/Azure DevOps/Asana sync. It offers a free tier.
Mural scores 6.6 overall and is best for workshop-heavy teams (design, product, agile coaching) that want a polished facilitation canvas with strong retro templates and enterprise-grade controls. It offers a free tier.
Miro leads on fun factor, AI & insights, integrations and enterprise-grade. Mural leads on open platform.
Across our eight scoring dimensions, Miro edges ahead with an overall score of 7.1. That said, the right pick depends on your team — see the dimension-by-dimension breakdown below.
Scores compared
| Detail | Miro | Mural |
|---|---|---|
| Category | Whiteboard | Whiteboard |
| Team size | Enterprise | Mid-market |
| Free tier | Yes | Yes |
| Free limit | 3 editable boards, ~10 AI credits/mo, 100 MCP calls/day, full template library, 250+ app marketplace; no private boards, SSO, guests or two-way integrations | Unlimited murals but only the 3 most recently created stay editable (older go view-only); unlimited members and visitors; no Mural AI |
| Starting price | $8/user/mo | $9.99/user/mo |
| Est. 3 teams × 8 people | $192/mo billed annually (Starter, 24 seats) | $240/mo billed annually |
| Enterprise | Yes | Yes |
| Founded | 2011 | 2011 |
| HQ | Amsterdam, NL | San Francisco, US |
| Data residency | United States · European Union · Australia | United States · European Union · Asia-Pacific |
| Languages | 8 (English, Spanish, German, …) | 9 (English, Spanish, German, …) |
| Export formats | Image · PDF · CSV | Image · PDF · PowerPoint · HTML · CSV |
| Features | 39 | 39 |
| Integrations | 11 | 8 |
Feature & integration comparison
Side-by-side checklist across features, integrations and security. Hover a note for details.
| Capability | Miro | Mural |
|---|---|---|
| Features | ||
| AI Summaries | ✓ | ✓ |
| AI grouping/clustering | ✓ | ✓ |
| AI action items | ✓note | — |
| Action tracking | ✓note | ✓note |
| Team Insights | — | — |
| Polling | ✓note | ✓note |
| Action dashboard | — | — |
| Custom templates | ✓ | ✓ |
| Anonymous input | ✓note | ✓note |
| Independent voting | ✓ | ✓ |
| Async mode | ✓ | ✓ |
| Agile Estimations | ✓note | ✓note |
| Health Checks | — | — |
| Team Kudos | — | — |
| Whiteboard | ✓ | ✓ |
| Integrations | ||
| Asana | ✓note | ✓note |
| Azure DevOps | ✓note | ✓note |
| Basecamp | — | — |
| ClickUp | ✓ | — |
| Confluence | ✓ | ✓ |
| GitHub | ✓note | ✓note |
| GitLab | — | — |
| Jira | ✓note | ✓note |
| Linear | ✓note | — |
| Microsoft Teams | ✓ | ✓ |
| Monday.com | — | — |
| Notion | ✓ | ✓note |
| Shortcut | — | — |
| Slack | ✓ | ✓ |
| Trello | ✓note | — |
| Security & Privacy | ||
| SOC 2 | ✓ | ✓ |
| GDPR | ✓ | ✓ |
| SSO / SAML | ✓note | ✓note |
| SCIM provisioning | ✓note | ✓note |
| ISO 27001 | ✓ | ✓ |
| On-premises | — | — |
| Public API | ✓ | ✓ |
| Webhooks | — | — |
| MCP server | ✓note | ✓note |
Miro — pros
- + Enormous template library (7,000+ board templates, 300+ retro formats) plus the Miroverse community gallery
- + AI clustering groups sticky notes by colour, tag, author, keyword and sentiment — real time saved on a 60-sticky board
- + Best-in-class integration catalog (Jira, Azure DevOps, Asana, Linear, ClickUp, Confluence, Slack, Teams) with two-way card sync
- + <strong>Engage</strong> activities — live polls, word clouds, scales, ranking — are bundled with Business; participants join by QR code with no Miro account
- + Enterprise-grade SSO, SCIM, audit logs, SOC 2 Type II, ISO 27001:2022, ISO 42001 (AI governance) and US/EU/AU data residency
Miro — cons
- − Per-seat pricing: 24 people cost $192/mo on Starter (annual). The tier that actually matters for retros — Business, with two-way Jira sync, SSO and Engage — is $480/mo
- − No health checks, mood tracking or longitudinal team pulse; Engage Scales reads the room once, it doesn't draw a trend line
- − No recurring retros, scheduling, action carryover or cross-team rollup — facilitators rebuild structure each sprint
- − SCIM, audit logs, domain control and data residency are Enterprise-only (30-seat minimum)
- − No built-in retro report or action-tracker dashboard; actions only persist as Jira/Azure DevOps cards
Mural — pros
- + Mature facilitation toolkit — Outline, Timer, Voting, Private Mode — refined over 10+ years
- + Anonymous where it counts: votes hide who voted, and Private Mode can keep sticky authors hidden even after reveal
- + Best-in-class enterprise posture: SOC 2 Type 2, ISO 27001, GDPR, SSO/SAML, SCIM, NA/EU/APAC residency
- + Two-way Jira and Azure DevOps sync via interactive work-item cards turns sticky notes into tracked issues
- + Polished UX, especially for facilitators running synchronous workshops
Mural — cons
- − Per-seat pricing: a 24-person org pays ~$240/mo on the Team+ tier (annual), well above retro-native tools at that headcount
- − No native health checks, mood tracking or longitudinal team-pulse
- − No recurring retros, action carryover or cross-team rollup — facilitators rebuild structure each sprint
- − AI (clustering, summary, tone Classify) helps inside a session but doesn't track trends across retros
- − SSO/SAML needs the $17.99/user/mo Business tier; SCIM, audit logs and data residency are Enterprise-only
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Not sure which to pick? Read our guide on how to choose a retrospective tool.