Miro
7.1Innovation Workspace where retros happen on the same canvas as discovery and planning
Miro is the dominant online whiteboard, now repositioned as an AI-powered Innovation Workspace. It pairs an infinite canvas with 5,000+ retro templates, AI clustering by sentiment/keyword/author, Sidekicks (AI teammates) and Flows (multi-step AI workflows), real-time + async collaboration, and a 250+ app marketplace including Jira, Azure DevOps, Asana, Confluence, Slack and Microsoft Teams.
Full review →
Mural
6.4Visual collaboration whiteboard with hundreds of retro templates and AI-assisted facilitation
Mural is a long-established visual collaboration platform — an infinite canvas with sticky notes, voting, timers, private mode, hundreds of retro templates, AI clustering and summary, and a Facilitation Superpowers toolkit (Outline, Timer, Voting, Private Mode) that's been refined for over a decade. Strong enterprise posture with SSO, SCIM, SOC 2 Type 2, ISO 27001 and EU/US data residency.
Full review →Summary
Miro scores 7.1 overall and is best for large product, design and engineering orgs that already run discovery, planning and retros on one canvas and want AI clustering plus deep Jira/Azure DevOps/Asana sync. It offers a free tier.
Mural scores 6.4 overall and is best for workshop-heavy teams (design, product, agile coaching) that want a polished facilitation canvas with strong retro templates and enterprise-grade controls. It offers a free tier.
Miro leads on fun factor, AI & insights, integrations and enterprise-grade.
Across our seven scoring dimensions, Miro edges ahead with an overall score of 7.1. That said, the right pick depends on your team — see the dimension-by-dimension breakdown below.
Scores compared
| Detail | Miro | Mural |
|---|---|---|
| Category | Whiteboard | Whiteboard |
| Team size | Enterprise | Mid-market |
| Free tier | Yes | Yes |
| Free limit | 3 editable boards, 10 AI credits/mo per team, 5,000+ templates, 160+ integrations | 3 active murals, unlimited members and visitors, 200+ templates |
| Starting price | $10/user/mo | $9.99/user/mo |
| Est. 3 teams × 8 people | $192/mo billed annually | $240/mo billed annually |
| Enterprise | Yes | Yes |
| Founded | 2011 | 2011 |
| HQ | Amsterdam, NL | San Francisco, US |
| Data residency | United States · European Union · Australia | United States · European Union |
| Languages | 8 (English, Spanish, German, …) | 9 (English, Spanish, German, …) |
| Features | 37 | 37 |
| Integrations | 8 | 6 |
Feature & integration comparison
Side-by-side checklist across features, integrations and security. Hover a note for details.
| Capability | Miro | Mural |
|---|---|---|
| Features | ||
| AI Summaries | ✓ | ✓ |
| AI grouping/clustering | ✓ | ✓ |
| AI action items | — | — |
| Action tracking | ✓ note | ✓ note |
| Team Insights | — | — |
| Polling | ✓ note | ✓ note |
| Action dashboard | — | — |
| Custom templates | ✓ | ✓ |
| Anonymous input | ✓ note | ✓ note |
| Independent voting | ✓ | ✓ |
| Async mode | ✓ | ✓ |
| Agile Estimations | ✓ note | ✓ note |
| Health Checks | — | — |
| Team Kudos | — | — |
| Whiteboard | ✓ | ✓ |
| Integrations | ||
| Asana | ✓ note | ✓ |
| Azure DevOps | ✓ note | ✓ note |
| Confluence | ✓ | ✓ |
| GitHub | ✓ note | — |
| Jira | ✓ note | ✓ note |
| Linear | — | — |
| Microsoft Teams | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Trello | ✓ note | — |
| Security & Privacy | ||
| SOC 2 | ✓ | ✓ |
| GDPR | ✓ | ✓ |
| SSO / SAML | ✓ note | ✓ note |
| SCIM provisioning | ✓ note | ✓ note |
| ISO 27001 | ✓ | ✓ |
| On-premises | — | — |
| Public API | ✓ | ✓ |
| Webhooks | ✓ note | — |
Miro — pros
- + Enormous template library (5,000+) and Miroverse community for retro formats
- + AI clustering groups sticky notes by sentiment, tag, author and keyword; Sidekicks and Flows extend AI deeper into the canvas
- + Best-in-class integration catalog (Jira, Azure DevOps, Asana, Confluence, Slack, Teams) with two-way sync
- + Enterprise-grade SSO, SCIM, audit logs, ISO 27001, ISO 42001 (AI governance) and EU/US/AU data residency
- + Same canvas works for discovery, planning and retros — no context switching
Miro — cons
- − Per-seat pricing: a 24-person org pays ~$192/mo on the Starter tier (annual), well above retro-native tools at that headcount
- − No native health checks, mood tracking or longitudinal team-pulse
- − No recurring retros, scheduling, action carryover or cross-team rollup — facilitators rebuild structure each sprint
- − Jira/Azure DevOps/Asana sync and SSO sit behind the $20/user/mo Business tier; SCIM and audit logs only on Enterprise (30-seat min)
- − No built-in retro report or action-tracker dashboard
Mural — pros
- + Mature facilitation toolkit — Outline, Timer, Voting, Private Mode — refined over 10+ years
- + Strong template library with 200+ retro and workshop frames
- + Best-in-class enterprise posture: SOC 2 Type 2, ISO 27001, GDPR, SSO/SAML, SCIM, EU/US residency
- + Two-way Jira and Azure DevOps sync turns sticky notes into tracked issues
- + Polished UX, especially for facilitators running synchronous workshops
Mural — cons
- − Per-seat pricing: a 24-person org pays ~$240/mo on the Team+ tier (annual), well above retro-native tools at that headcount
- − No native health checks, mood tracking or longitudinal team-pulse
- − No recurring retros, action carryover or cross-team rollup — facilitators rebuild structure each sprint
- − AI clustering and summary trail Miro and dedicated retro tools in depth
- − SSO/SAML gated to Business tier ($17.99/user/mo) — same trap as Miro