Ludi
5.7Playful collaborative whiteboard for agile teams
Ludi (formerly Metro Retro, rebranded August 2025) is a visual agile collaboration whiteboard with 100+ templates spanning retros, planning poker, icebreakers and futurespectives. Its signature illustrated canvas and gadgets make ceremonies feel engaging, and a first AI feature — sticky-note clustering — shipped February 2026.
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Mural
6.4Visual collaboration whiteboard with hundreds of retro templates and AI-assisted facilitation
Mural is a long-established visual collaboration platform — an infinite canvas with sticky notes, voting, timers, private mode, hundreds of retro templates, AI clustering and summary, and a Facilitation Superpowers toolkit (Outline, Timer, Voting, Private Mode) that's been refined for over a decade. Strong enterprise posture with SSO, SCIM, SOC 2 Type 2, ISO 27001 and EU/US data residency.
Full review →Summary
Ludi scores 5.7 overall and is best for agile teams who want retros, planning and workshops to feel visual and fun, with a solid Jira-backed delivery loop. It offers paid plans from $5/user/mo.
Mural scores 6.4 overall and is best for workshop-heavy teams (design, product, agile coaching) that want a polished facilitation canvas with strong retro templates and enterprise-grade controls. It offers a free tier.
Ludi leads on ease of use, retro toolkit, value and fun factor. Mural leads on AI & insights, integrations and enterprise-grade.
Across our seven scoring dimensions, Mural edges ahead with an overall score of 6.4. That said, the right pick depends on your team — see the dimension-by-dimension breakdown below.
Scores compared
| Detail | Ludi | Mural |
|---|---|---|
| Category | Retrospectives | Whiteboard |
| Team size | Small | Mid-market |
| Free tier | No | Yes |
| Free limit | 30-day free trial; boards become read-only when the trial expires | 3 active murals, unlimited members and visitors, 200+ templates |
| Starting price | $5/user/mo | $9.99/user/mo |
| Est. 3 teams × 8 people | $96/mo billed annually | $240/mo billed annually |
| Enterprise | Yes | Yes |
| Founded | 2020 | 2011 |
| HQ | UK | San Francisco, US |
| Data residency | European Union | United States · European Union |
| Languages | English only | 9 (English, Spanish, German, …) |
| Features | 32 | 37 |
| Integrations | 1 | 6 |
Feature & integration comparison
Side-by-side checklist across features, integrations and security. Hover a note for details.
| Capability | Ludi | Mural |
|---|---|---|
| Features | ||
| AI Summaries | — | ✓ |
| AI grouping/clustering | ✓ note | ✓ |
| AI action items | — | — |
| Action tracking | ✓ | ✓ note |
| Team Insights | — | — |
| Polling | ✓ note | ✓ note |
| Action dashboard | — | — |
| Custom templates | ✓ | ✓ |
| Anonymous input | ✓ note | ✓ note |
| Independent voting | ✓ | ✓ |
| Async mode | — | ✓ |
| Agile Estimations | ✓ | ✓ note |
| Health Checks | — | — |
| Team Kudos | ✓ note | — |
| Whiteboard | ✓ | ✓ |
| Integrations | ||
| Asana | — | ✓ |
| Azure DevOps | — | ✓ note |
| Confluence | — | ✓ |
| GitHub | — | — |
| Jira | ✓ note | ✓ note |
| Linear | — | — |
| Microsoft Teams | — | ✓ |
| Slack | — | ✓ |
| Trello | — | — |
| Security & Privacy | ||
| SOC 2 | ✓ note | ✓ |
| GDPR | ✓ | ✓ |
| SSO / SAML | ✓ note | ✓ note |
| SCIM provisioning | — | ✓ note |
| ISO 27001 | — | ✓ |
| On-premises | — | — |
| Public API | — | ✓ |
| Webhooks | — | — |
Ludi — pros
- + Genuinely delightful, illustrated UI that energises in-person and remote retros
- + Broad template library (100+) covering retros, icebreakers, planning poker, futurespectives, planning and estimation
- + Solid two-way Jira integration: backlog refinement, estimation and issue creation in-board
- + Facilitator controls, private writing mode and shareable team spaces
- + First AI feature shipped Feb 2026 — Sort into Topics auto-groups stickies into labelled topics
- + EU-hosted (Amsterdam) and GDPR-aligned (SOC 2 / ISO 27001 sit at the Digital Ocean infrastructure layer, not Ludi)
Ludi — cons
- − No async retro mode, no recurring or scheduled retros
- − No team health check or longitudinal pulse product; mood/radar work via whiteboard templates only
- − Integrations limited to Jira — no Slack, Teams, Confluence, GitHub, Linear or Azure DevOps
- − AI limited to one clustering feature — no summaries, action-item extraction, sentiment or coaching
- − No ongoing free plan; expired trials become read-only
- − SSO gated to Enterprise tier; no SCIM, audit logs or domain restrictions advertised
Mural — pros
- + Mature facilitation toolkit — Outline, Timer, Voting, Private Mode — refined over 10+ years
- + Strong template library with 200+ retro and workshop frames
- + Best-in-class enterprise posture: SOC 2 Type 2, ISO 27001, GDPR, SSO/SAML, SCIM, EU/US residency
- + Two-way Jira and Azure DevOps sync turns sticky notes into tracked issues
- + Polished UX, especially for facilitators running synchronous workshops
Mural — cons
- − Per-seat pricing: a 24-person org pays ~$240/mo on the Team+ tier (annual), well above retro-native tools at that headcount
- − No native health checks, mood tracking or longitudinal team-pulse
- − No recurring retros, action carryover or cross-team rollup — facilitators rebuild structure each sprint
- − AI clustering and summary trail Miro and dedicated retro tools in depth
- − SSO/SAML gated to Business tier ($17.99/user/mo) — same trap as Miro